What Is Financial Coaching

A brief explanation of what financial coaching is, what it is not, and how Parthean can support you in your financial life.

Catie Hogan
Last Updated
September 9, 2022
May 21, 2022

Hi! I’m Catie and I’m an absolute nerd for financial coaching and helping people take control of their money. I’ve worked in this industry for nearly a decade and if there’s something I know for sure it’s that all pumpkin spice flavors are trash and financial literacy changed my life. Here’s the quick version of my story: I graduated in the midst of a nasty recession and found myself with more than six-figures in student loan debt. **Brb - changing my name to Typical American Millennial**. I was completely financially illiterate but unwilling to throw in the towel in my early twenties. I was committed to digging myself out of that hole. It took me a few years to become financially competent, but it also led me into a career helping others do the same. Fast forward to today, I’ve worked as an advisor, planner, and coach. I even launched my own virtual planning firm. Through the many hats I’ve worn in this industry (I once wore a top hat in a photo shoot), educator and coach is by far my favorite. 

When I first met the Parthean team, led by CEO Arman Hezarkhani, I knew this is where I was meant to be. We’ve developed a financial coaching program that’s going to change lives and an app that’s so marvelous you’ll call it Mrs. Maisel.

There’s a lot of jargon and confusion around what “Financial Coaching” is so I created this handy dandy breakdown to explain it in the clearest non-industry lingo manner possible.

What Financial Coaching Is: 

  1. First and foremost, financial coaching is educational. We are here to teach and help users gain the knowledge needed to thrive with their finances.
  2. A collaborative program where we’ll set financial goals, discuss users’ greatest pain points, challenges, and strategize ways to help them achieve and overcome their most important financial priorities.
  3. We will create a savings and spending plan that works for the user and their lifestyle, and we will create action steps to help them implement and automate it.
  4. We will provide users the financial knowledge to help them feel more empowered and in control of their finances.
  5. We will teach users about financial topics that are of the greatest interest to them in a way that is engaging, informative, and not condescending.
  6. Users will gain clarity around their financial goals and what it will take to achieve them.
  7. We will leverage technology to make financial education and empowerment as welcoming and effortless as possible.

What Financial Coaching Is Not:

  1. Financial advising or investment advice. We do not sell investment products or make specific investment recommendations. We are not registered advisors. Everything we do is for educational purposes ONLY.
  2. Tax advice. We are not CPAs and cannot provide specific recommendations regarding users’ tax returns.
  3. Estate planning. We are not lawyers. We cannot help users draft or update any wills, health care proxies, or trusts.
  4. Therapy. We are not medical professionals and we cannot and will not diagnose any mental illnesses or money disorders.

Who Would Benefit From Financial Coaching?

Financial coaching is for people who maybe need a little motivation, accountability, and/or education around their finances. Perhaps you just need someone to help you clarify where you should start, or what your goals actually look like. Sure, you should automate your finances, pay off your credit card debt, and start saving for retirement, but how do you actually do that? A financial coach will work with you to achieve your financial goals. Not your mom’s goals or your friend’s goals or your Hinge date’s goals. YOUR goals. We’ll help you set the wheels in motion, get the ball rolling, get the show on the road…should I continue with more of these idioms? 

Financial coaching isn’t just for the young, old, rich, or poor. It’s for people who are ready to learn and to thrive financially. Sound like you? Download the app and schedule a call with one of our financial coaches today.